Creative | PORTFOLIO

I was assigned a task to research a company to create a white paper for their specific business or product they sell.

My goal was to define a target audience, set objectives for what the paper would communicate, and gather relevant visuals to support the information.

This project allowed me to write persuasive copy, design with a purpose to match a brands guideline, and connect with a specific audience.

project one | White Paper

project two | Brand Book

project FOUR | Vans Ad

Rationale:

The idea of a male skateboarder fading and transitioning into a female is to show the audience that skateboarding is universal. It is a lifestyle, that is not targeted towards one gender but to anyone who has the passion for it.

project THREE | GIRL AD

Rationale:

The central image of a male skateboarder mid-jump was chosen to symbolize “jumping” into summer fashion.

This visual reinforces the theme of movement and excitement, aligning with the seasonal shift. The warm saturation of the image provokes the feeling of summer,.

the ad copy highlights key features of Vans products emphasizing style, comfort, and individuality.

project FIVE | 13 Lune Ad

Rationale:

13 lune is a diverse beauty brand that is driven to bring inclusivity into the world of beauty products.

The purpose of the imagery in this ad was to craete a serious tone. A black and white image provokes emotion and visual focus to the audience.

The copy “go beydond skin and beyond barriers highlightrs their concept to celebrate beuaty and become inclusive.

I was tasked with developing a brand identity and creating a detailed brand book for a company of my choice.

My assignment involved creating a fictional brand, designing its logo, selecting a color palette and font pairings, and establishing clear guidelines for logo usage and misuse.

I developed Home of Poetry, a cozy bookstore café that offers coffee and a welcoming space for customers to relax and read.

The brand book successfully captured the essence of Home of Poetry and served as a foundation for future projects, it demonstrated my ability to build a brand from concept to execution with consistency and creativity.

strategic | Portfolio

Project seven | Market Resaerch Design solutions

For my UI/UX design course I was tasked with creating a concept of an app that operates solely online without the need of an in-person business.

My goal was to identify a gap in the digital market and develop a solution through research and design. I started by conducting primary and secondary research, and analyzing user preferences. I created Home of Poetry, a virtual book club app designed to restore the cozy, community experience that competitors like indigo have moved away from.

I conducted a competitive analysis on existing apps, researched users preferences and reviews, and used the user experience wheel to evaluate the process in which my app would be used.

This lead me to finalizing my data into a wireframe and prototype using Figma. The final prototype was projected well and touched on customers wants and needs. Tying in the emotional aspect and creating a user first design. This project helped strengthen my skills in UI/UX research and design.

Marketing Plan | Project eight

project six | Omni Brand Board

As part of my Research Marketing Plan, I was tasked with developing a concept for a fictional app and conducting both primary and secondary research to support the business idea.

My goal was to gather real life data through customer surveys, competitor analysis and present my findings in a structured marketing plan.

One key insight from my research was identifying  the platforms customers use to discover new apps; google and Instagram were the most used. This finding was crucial for shaping my marketing strategy, as it helped to determine where to launch and build awareness quickly. Overall, the project reinforced the importance of understanding your competitors and target audience to establish a strong foundation for any marketing plan.

As part of a partnered assignment, I was tasked with creating a brand policy focused on social media usage for a company. My teammate and I selected 762 Inc. as our brand and set out to develop a clear, professional set of guidelines.

Our goal was to define the purpose of the policy, outline expectations for employee behavior on social media, and explain the consequences of non-compliance when using company equipment or filming on work sites.

We collaborated to research best practices in corporate social media policies, tailored the content to reflect 762 Inc.’s brand values, and wrote a detailed document that addressed workplace boundaries and platform-specific considerations.

The final policy helped reinforce the importance of professionalism and brand integrity in digital spaces. It demonstrated our ability to think critically about workplace standards and communicate them clearly. This assignment helped with our understanding of brand reputation and the role of internal policies in shaping public perception.

Brand Policy | Project Nine

rationale:

In this group assignment, we developed a health and fitness brand centered around a virtual reality spin class studio.

Our team crafted a visual identity using colors, fonts, and imagery that reflected energy and inclusivity. I contributed to shaping the concept, selecting the color palette, defining our Mission, Vision, and Values, and identifying our target audience through research.

I was deeply engaged in every stage of the project, supporting my team wherever needed to ensure I fully understood our brand and could confidently contribute to our final pitch presentation. This project allowed me to apply critical thinking and collaborate effectively in a team environment